About the Brand

Alegre Landscape Design, led by Lupe in the Bay Area, specializes in creating intentional outdoor environments—from plant selection and hardscaping to garden installation. They wanted a cohesive brand and website to highlight their craftsmanship and attract new clients.  

‍

My Role

As UX designer and brand strategist, I led the full creative buildout:

• Brand discovery and logo design
• Webflow site architecture and UI/UX development
• Visual storytelling through project imagery
• Project management and client coordination
• SEO optimization and performance setup
• Collaboration with graphic designer

‍

The Challenge

Alegre needed a refreshed brand and online presence that captured their design-first approach and resonated with homeowners in the Bay Area. The existing system lacked visual identity, strong project storytelling, and mobile responsiveness.

‍

The Solution

• Brand Discovery & Logo Design - Alegre needed a refreshed brand and online presence that captured their design-first approach and resonated with homeowners in the Bay Area. The existing system lacked visual identity, strong project storytelling, and mobile responsiveness.  

• Webflow Website Build - Designed a mobile-first site with structured portfolio galleries, service overview, and a hero banner stating: Integrity · Happy Customers · Respect for the Planet. Optimized navigation for ease of exploration.

• Client Trust & Content - Integrated testimonials, project case studies, and local SEO tuning to capture Bay Area homeowners searching for landscape designers.

‍

‍

The Results

• Launched a cohesive brand identity and Webflow website that showcases Lupe’s portfolio and process.  
• Attracted new inquiries through improved site structure and visibility
• Enabled geographic searchability with local SEO keywords like Bay Area landscape design and garden brand identity

‍