About the Brand

Bellerose Salon is a Los Gatos–based skin and beauty studio offering facial treatments, wellness skincare, and curated self-care experiences. Before the launch, their only digital footprint was on Yelp. The goal was to elevate credibility with a refined brand and website that could grow with them.

My Role

I served as both the lead UX designer and developer, bringing Bellerose online with strategic branding and polished design:

• Brand identity launch (logo, color palette, visual treatment)
• UX research, wireframing, and sitemap planning
• Full-responsive Webflow build and service-focused layouts
• Service booking integration and UX-driven call-to-actions
• SEO strategy on meta tags, alt text, and content structure

The Challenge

Launching a website from scratch for a business that previously depended only on Yelp. The new site needed to:

• Cohesive digital brand to reflect their service quality
• Communicate professional skin care services
• Enable seamless online booking
• Enhance local visibility in Santa Cruz through SEO

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The Solution

• Developed a clean, inviting Webflow site with a focus on skincare services and client storytelling
• Included clear service pages, pricing info, and appointment flows
• SEO-optimized for “Santa Cruz skincare studio” and similar queries
• Built a visual brand system that complemented in-salon experience and photography
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The Result

• Elevated digital credibility with a highly polished Webflow presence
• Supported growth of client inquiries and streamlined booking flow
• Transformed Bellerose from a Yelp-only presence to a fully branded online experience
• Elevated client confidence with a clean, easy-to-navigate website that clearly showcases services
• Built a scalable platform to support future offerings and brand growth
• Enhanced local SEO visibility for search terms like “Los Gatos facials,” “HydraFacial near me,” and “LED light therapy skin treatment”

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Key Takeaways

A well-crafted digital presence can replace reliance on third-party platforms like Yelp. For local service businesses, thoughtful UX, visual brand consistency, and keyword-informed design help clients feel confident and connected before they even walk through the door.