About the Brand

Bellerose Skin Salon is a boutique skincare studio in Los Gatos specializing in facials, HydraFacial®, microneedling, LED therapy, chemical peels, and lash lifts. Before working together, their only online presence was through Yelp. They needed a brand and website that reflected their professionalism, treatment quality, and calming environment.

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My Role

As the UX designer and strategist, I led the full creative launch:

• Brand identity design (logo, color palette, typography)
• UX strategy and full Webflow website build
• Copywriting for service clarity and user trust
• SEO setup and Google Analytics installation
• Client collaboration and photo direction

The Challenge

With only a Yelp profile, Bellerose lacked:

• A cohesive digital brand to reflect their service quality
• An owned space to explain offerings and policies
• A mobile-first website with intuitive navigation
• Visibility in local search for specific services like facials, HydraFacial®, and microneedling

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The Solution

• Visual Identity System -Designed a clean, soft, and elegant look to mirror the studio’s calming and professional environment.

• Webflow Website Build - Created a mobile-optimized website with clear service categories (Facials, Advanced Skincare, Lash & Brow), treatment details, pricing, FAQs, and easy links to book.

• Content Strategy & SEO - Wrote all service descriptions with user education and keyword optimization in mind. Set up Google Analytics and search indexing to help the site appear in local results.

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The Result

• Transitioned Bellerose from a Yelp-only presence to a fully branded website
• Elevated the client experience with easy-to-navigate services and booking links
• Created a scalable platform to support future offerings and business growth
• Improved visibility for local search terms like “Los Gatos facials”, “HydraFacial near me”, and “LED light therapy skin treatment”

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Key Takeaways

This project shows how even businesses without a prior website can make a powerful digital debut. By combining soft visual branding with smart UX and SEO, Bellerose now has a home online that builds client trust and reflects the care offered in-studio.